RIM still doesn’t get it. In a previous post I argued that most people work to live, not the other way around. Why would people want a Blackberry device that does not let them be who they are outside of 9-5, when they can have an Apple device that does both?
I get it, there are a bunch of CIOs out there who buy into the “corporate only” model upon which RIM’s philosophy is entrenched. All that RIM co-CEO’s Lazaridis and Balsillie are achieving at Devcon this week, is to confirm their heads are still in the sand on this important and self-defining point.
Fair enough, they are entitled to do so.
In the meantime RIM will continue to lose market share as its stock price plummets to $6, while Apple’s share of the market will continue to grow and its stock price soars to $532 before long.