I recall back in my Decima Research days during riding tracking and polling programs we couldn’t interview on a Saturday night if say the Montreal Canadians were playing the Toronto Leafs for fear of biasing the sample. The theory being that opinion-rich couch-potatoes in the form of a beer-drinking hockey fan might not come to [...]

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Strategists, the good ones anyway, awake each day and while munching on Bran Flakes or whatever ask themselves at least two important questions: Was the strategy I implemented yesterday a good one? And, what’s the strategy for today?
Today, I can’t imagine that Prime Minister Steven Harper’s Director of Political Operations got much past the first [...]

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